Celebrate TCT’s 101st season as it comes to a close as we applaud and appreciate those who contributed to the organization’s magic throughout our century-long journey. During 10 weeks of recognition, we honor individuals who have been instrumental in the success of TCT, and who have not only helped TCT grow in mission, but also thrive, thanks to their passion. It is these people and their moments in our history that shaped TCT to become what it is today. We encourage you to consider giving a gift in their honor to ensure the sustainability of TCT’s mission for the next 100+ years.
Following the onset of COVID-19, TCT expanded its virtual offerings to keep children educated, entertained, and engaged in the arts.
To continue fulfilling its mission even during a global pandemic, TCT re-imagined its MainStage season to include a combination of live (reduced-capacity) performances and streaming of those same productions digitally.
TCT forged a new partnership with online streaming service Broadway On Demand, allowing patrons to purchase and stream seven TCT productions (both MainStage and TCT on Tour shows) digitally throughout the world.
Broadway On Demand is the premiere secure streaming platform for theaters, arts venues, performers, and producers worldwide. Using the gold standard in streaming technology and DRM (digital rights management) protection, Broadway On Demand offers a variety of benefits.
TCT’s 2020-2021 re-imagined MainStage season included: The Velveteen Rabbit; Garfield, The Musical with Cattitude; and Rapunzel’s Hairy Fairy Tale. These titles are TCT original works/commissions and/or have streaming rights available, allowing for digital offering. This flexibility also enabled TCT to pivot to virtual streaming exclusively if the pandemic continued to progress.
This re-imagined season predicts a slightly better year-end position than if TCT simply canceled all MainStage productions with no alternative performances. These virtual offerings bring diversification of revenue and growth, allowing the organization to expand its reach globally to many different audiences. It also furthers TCT’s mission-centric programming, keeps patrons engaged and safe, and all TCT staff employed.
Tralen Doler joined Broadway Licensing as the Vice President of Broadway On Demand, having previously worked for Music Theatre International as the Content Manager.
In addition to his work in marketing, Tralen is also an active director and choreographer. Previous directing/choreography credits include: A Christmas Carol (National Tour starring Barry Williams and Jackee Harry), The Producers (Northeast Regional Tour), La Cage aux Folles (Zoni Award for Best Direction and Choreography), Crazy for You, Thoroughly Modern Millie, Chicago, 42nd Street, Oklahoma!, HAIR!, Showboat, Dames at Sea, and Singin’ in the Rain to name a few. Television credits include: “A Century of Broadway” (PBS Special starring Frederica von Stade). A dedicated supporter of the LGBT community, Tralen annually produces the Night of a Thousand Genders, benefiting the Gender and Family Project, which has featured Cynthia Nixon, Olympia Dukakis, and Alan Cumming and choreographed benefits for Broadway Cares and the New Jersey AIDS Alliance featuring Lea Michele and Ashley Brown.
Would you honor Broadway On Demand with a gift to recognize the impact made on TCT?